Echo Research Ltd. operates as a multi-disciplinary global communication research company. It offers reputation analysis for measuring corporate brand, reputation, and competitive positioning, as well as to build reputation scorecards and key performance indicators; and market research for publicity and leadership, customer and stakeholder insight, segmentation, brand image research, internal communication and employee engagement audits, message testing, and corporate responsibility/CSR research by conducting qualitative, quantitative, and qualitative-quantitative surveys. The company also provides media/digital media research, such as external sentiment analysis, assessment of advocates and influencers, evaluation of communication effectiveness, competitive benchmarking, consumer feedback analysis, issues forecasting, risk and crisis management, social media audit, social media monitoring and tracking, and sponsorship evaluation. The company serves private, corporate, not-for-profit and nation-state clients globally. Founded in 1989, and formerly known as CARMA International Limited, the group changed its name to Echo Research Ltd. in June 1999. From 2011, Echo Research Ltd. operated as a subsidiary of Ebiquity plc, which then sold it to Mindful Reputation and original founder, Sandra Macleod, in March 2018.