| Echo is the only company to accurately understand and measure the impact of communications on our business. | |
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Anita McErlean,
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| Echo said 'we will suggest things to you, we will be more pro-active'. Personally, I like this consultancy approach. It's refreshing to see an agency adding value back in. Echo could offer a view on our PR strategy, to point out where our strategy might change. | |
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Mike Bailey
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| Above evaluating the return on our investment of public funds, Echo's research has helped us, each year, to redirect our activities, campaign by campaign, media by media, and country by country. In this way, through our partnership with Echo, we have improved our own effectiveness. | |
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Barbara Gris-Pichot
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The rapid expansion of Emirates into new and diverse markets across the world has set us many challenges - not least our ability to add the best PR agency support in every market and then ensure they deliver consistently good performance. Echo's research plays a significant part in the process of delivering world-beating, PR-driven media exposure for the world's fastest growing airline. Echo's research helps us look forward. It may identify shortcomings in message penetration within Accra or Auckland; areas for development of media coverage in Casablanca or Chennai; greater exploitation of sponsorship investments in New York or Nairobi; and help pinpoint new opportunities that are often unique to markets ranging from Mumbai to Melbourne, let alone through the alphabet to Zurich! We've learned much together about dialects, cultures and market dynamics. This has been a monumental achievement for us all, but one delivered with utmost professionalism, commitment and drive. It's a partnership that works for us and for our client. |
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David Wilson
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| We rely on research a great deal and are continuously commissioning new projects. Working with Echo allows us to undertake several different types of research with one company which already understands our brand values and objectives. | |
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Jonathan Lines
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| I would like to reinforce how useful the research Echo has conducted for us has been, and will continue to be, for our prioritization and planning. | |
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Heidi Cohu
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The MAC cosmetics brand has grown phenomenally, launching in 45 countries over 7 years. I wanted to assess whether the brand assets we were messaging were coming through in the media. This study was invaluable as it highlighted both strong and weak messaging and suggested several areas for improvement. I have subsequently amended the global strategy for MAC and the focus of our media work for the next year to build on the areas highlighted in Echo's report. We plan to work with Echo to extend the scope of this work in the future. |
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Michelle Feeney
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We employed Echo in order to establish not only the reach of our coverage but also the efficiency and effectiveness of how we executed our strategy and used our communication tools. The research conclusions were invaluable and have helped us plan for the 2005 season with greater insight and confidence. We were able to target areas of weakness and ensure we were maintaining and building on our strengths. For example, Echo found that a certain style of photography worked very well with the media and we have therefore expanded the volume of these made available to the press via our Look Books. |
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Clare Webb
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The way they responded was really good. I really liked the graphs! They were so simple to understand. PR people are not numbers people, and you appreciate something which is clear. Echo discussed different ways of showing things - they didn't just say, 'here it is'. I really felt I knew what I was going to get. |
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Emma Cross
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