America's Image Abroad

America’s Image Abroad Battered By Hurricane Katrina Press Coverage

Eighty four percent of international press comment in the two weeks following the aftermath of Hurricane Katrina was negative toward the United States, according to a study conducted by Echo Research and presented to the members of the Board of Business for Diplomatic Action. The balance of the coverage (12%) was neutral with less than four per cent favorable.

Echo Research conducted the media analysis in seven markets - Australia, Canada, Czech Republic, Germany, Italy, Netherlands and the UK. In total, Echo analyzed 273 articles that appeared in 39 leading print publications. The survey's focus was on editorials, opinion pieces, comment columns and contributed op-eds.

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