Sponsorship
As increasingly sizeable amounts are being directed into sponsorship, so too are demands increasing on its accountability - in terms of ROI, targets reached, brand development. Echo has supported the measurement of client sponsorship programs the Olympic games, international sports teams,global yacht races and golf tournaments, and otherwise linking their brand names to celebrities and events. This monograph outlines guidelines in how to set measurable objectives, and specifically how to work with the print media for effective sponsorship exposure. The stakes are high as image and reputation are at risk, but the rewards are also high if companies implement sound and professional disciplines to implement, monitor and measure their sponsorship activities.
Neuester Artikel
 | 18 million customers flooding social networks to speak to brands according to a new study by Echo Research for Fishburn Hedges |
 | People Moves: Group appoints joint MDs of Echo UK Echo announces the dual promotion of Ben Lloyd and Sam Knowles as Joint Managing Directors of Echo’s UK Operation. |
 | Echo Research Appoints Executive Vice President Echo Research has appointed Robert Takacs as Executive Vice President. He will be a member of Echo’s leadership team, enhancing the Firm’s senior presence within North America. |
Nächste Veranstaltung
 | AMEC's annual European SummitDublin ,
Juni 13
- 15 |
Echo Blogs
 | Marisa Robertson "Supporting the PSP Association" |
 | Dan Soulas "Just how much does reputation contribute to your share price?" |
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