Maximising Strategic Impact

Should communication directors sit on main or executive boards? Do those who do get there because they inherited personal skills or because they learned the skills? And what distinguishes them from other communication directors who may aspire to the position but have yet to achieve it? What is best practice within leading organisations? Where does research and evaluation fit in?

These and other questions were addressed in Echo's research among top UK communicators, including: what it takes for communication directors to secure a seat on the main board or the executive board; how leading practitioners address the issues surrounding their positions and ensure their 'licence to operate'; how they draw out conclusions and put forward some highly pragmatic recommendations for others.

20% of all report fees will be donated to Charity
Price $35

Request copy