Juli 01, 2009 How can media coverage be best correlated to actual business outcomes?Correlating media coverage to actual business outcomes is one of the great challenges in PR measurement. |
Juni 01, 2009 Echo Research Opens Asian HQ in SingaporeGlobal reputation and communications research firm, Echo Research, has extended its reach into Asia with a new office in Singapore. |
Mai 28, 2009 The Global Corporate Brand BookBy Michael Morley, To be published 19 May, 2009, price £25
What makes a successful global corporate brand? |
Mai 01, 2009 Echo Research takes home the top award for Evaluation at the 2008 SABRE AwardsEcho Research took home the top award for Evaluation at the 2008 SABRE Awards. The award was for its innovative work with MetLife that went beyond traditional media analysis to assess the extent, depth and accuracy of life insurance news coverage. |
![]() | How can media coverage be best correlated to actual business outcomes? Correlating media coverage to actual business outcomes is one of the great challenges in PR measurement. |
![]() | Echo Research Opens Asian HQ in Singapore Global reputation and communications research firm, Echo Research, has extended its reach into Asia with a new office in Singapore. |
![]() | The Global Corporate Brand Book By Michael Morley, To be published 19 May, 2009, price £25
What makes a successful global corporate brand? |
![]() | Marisa Robertson "Supporting the PSP Association" |
![]() | Dan Soulas "Just how much does reputation contribute to your share price?" |