Echo Press Releases

Echo Research took home the top award for Evaluation at the 2008 SABRE Awards. The award was for its innovative work with MetLife that went beyond traditional media analysis to assess the extent, depth and accuracy of life insurance news coverage.
This is Echo's second Iron SABRE Award in the past two years, showing consistent industry recognition as the leader in public relations measurement and evaluation. Echo's earlier award was for research conducted on behalf of Business for Diplomatic Action.
"This year's Iron SABRE award continues to demonstrate Echo Research's leadership in public relations measurement and evaluation" said David Michaelson, president of Echo Research, Inc. "I am particularly proud of the research team that worked on this innovative analysis."
More than 800 industry professionals gathered at the 2008 SABRE Awards Banquet held at New York City's Cipriani on May 12th. The SABRE Awards recognize superior achievement in branding and reputation and are presented by The Holmes Group, a leading source on public relations trends and issues.

Stephanie Shaeffer (left) and Antonio Ortolani (middle) accept the 2008 Iron SABRE Award for Evaluation on the behalf of MetLife and Echo Research at the awards banquet in New York City.