Child Obesity & Advertising

Ban On Advertising Won’t Stop Children From Becoming Obese, Listening To Their Parents And Teachers Will

Food manufacturers should redirect their efforts at combating obesity in children by focusing on parents and teachers instead of advertising, according to a new survey conducted by Echo Research among children. 

Echo carried out two separate surveys to compare the views of two important stakeholders in the debate surrounding obesity in children. First, the company analyzed 900 news stories from the US, the UK, France and Asia Pacific.  It also interviewed 300 young people in the UK, between the ages of 9 and 16.  The views of the two groups were markedly different, Echo reported.

 “The media is increasingly talking up an advertising ban as being the most effective preventive measure, and yet youngsters themselves claim they are less likely to be influenced by the media than by what they have in their cupboards and on their tables at home, and in their canteens and vending machines at school.

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