PR at the Top
Echo Research found that only 3% of the 118 communication directors it interviewed in a study of FTSE 100 companies were on their company's board of directors and 23% were on the executive committee.
The Echo study, titled "Maximizing Strategic Impact - A Route Map To The Top," summarized its respondents' positions: "Having communications represented at board level helps to protect the brand by ensuring that business strategy takes proper account of stakeholder wishes and media outcomes." Not being represented at senior levels, respondents claimed, exposed their organizations to greater risks to reputation and damage. "We make fundamental mistakes in the handling of major announcements," said one respondent. "The idea of not having a communications expert on the management team is ridiculous if you've got shareholders' money in your hands, " said another.
Neuester Artikel
 | 18 million customers flooding social networks to speak to brands according to a new study by Echo Research for Fishburn Hedges |
 | People Moves: Group appoints joint MDs of Echo UK Echo announces the dual promotion of Ben Lloyd and Sam Knowles as Joint Managing Directors of Echo’s UK Operation. |
 | Echo Research Appoints Executive Vice President Echo Research has appointed Robert Takacs as Executive Vice President. He will be a member of Echo’s leadership team, enhancing the Firm’s senior presence within North America. |
Nächste Veranstaltung
 | AMEC's annual European SummitDublin ,
Juni 13
- 15 |
Echo Blogs
 | Marisa Robertson "Supporting the PSP Association" |
 | Dan Soulas "Just how much does reputation contribute to your share price?" |
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