US corporations risking a lot by not paying attention to risk

Randy Nornes, EVP of AON Global began this morning’s discussion of corporate reputation at the New York Bar Association building in Manhattan by saying that US businesses rely more on senior management intuition than analysis when assessing corporate risk.

Public Relations - one of the best jobs in the world?

If you are starting out or considering a career change, does the following appeal - learning another language (or three), travelling and working abroad to understand things from different cultural angles, putting yourself in other people's shoes and thinking 'what's in it for me?'

What Communicators Can Learn From Obama-McCain

In my travels, I've discovered that you cannot go anywhere without the US presidential elections popping up in the conversation, even in seemingly unrelated topics or circumstances.
 

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An online data query system, Echo Interactive enables clients to interrogate and chart data via the Internet 24/7, on a multi-user basis, through a password-protected firewall.

As soon as client research is available, the data is posted to Echo Interactive.

Clients can

  • Run queries about media, journalists, issues and spokespeople
  • See data and access graphics organized by volume, content, country, time period and competition.

There is no additional cost for Echo Interactive. It is ongoing support for Echo clients, based on their own data, whenever and however they choose.

More about Echo Interactive

  • It is password-protected.
  • It links our media analysis database with an Internet-enabled querying tool that can be viewed through a browser.
  • Clients can access their data at any time, check on the latest figures and download charts and tables.
  • Seven 'gateways' are available: Journalists, Media, Issues, Messages, Countries, Competitors and Sources. Each can be cross-linked to provide either an overview or to answer a specific question, such as which journalist is carrying a specific message, or which spokespeople are being quoted by a given journalist.
  • Echo Interactive is free of charge as an additional service for all Echo clients when they initiate a contract.
  • The Data Analysis section is a customizable querying tool that links issues and messages with countries, competitors, journalists and media. It can also be used to filter journalist, media or sources details by a number of different parameters, including issues and messages.
  • Echo Interactive is not dependent on a particular browser. It supports
    • Microsoft Internet Explorer 4.5 +
    • Netscape Communicator 4.5 +
    • Firefox
  • All client data is secure. Internet access to Echo's servers is protected by a corporate firewall.
  • Echo Interactive clients can specify who may access projects. If Echo is engaged in more than one project for a client, that client decides who can access which project.



Contact your Client Manager at Echo to learn more about Echo Interactive

 
 
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Echo Interactive


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