The Echo teams in the UK, France and the USA worked together to demonstrate the pattern of coverage, the swings of media and journalists and, above all, the importance of tracking issues and commentators and their potential impact on the public.
US corporations risking a lot by not paying attention to risk
Randy Nornes, EVP of AON Global began this morning’s discussion of corporate reputation at the New York Bar Association building in Manhattan by saying that US businesses rely more on senior management intuition than analysis when assessing corporate risk.
Public Relations - one of the best jobs in the world?
If you are starting out or considering a career change, does the following appeal - learning another language (or three), travelling and working abroad to understand things from different cultural angles, putting yourself in other people's shoes and thinking 'what's in it for me?'
What Communicators Can Learn From Obama-McCain
In my travels, I've discovered that you cannot go anywhere without the US presidential elections popping up in the conversation, even in seemingly unrelated topics or circumstances.