Echo Research is the premier global specialist in reputation analysis and stakeholder research. We enable clients to measure how they are viewed and to protect the integrity of their brands and reputation. We work accurately and with impartiality, combining meticulous research methods with expert analysis to provide comprehensive, high level reports.
To learn more about how Echo can protect your organisation's reputation, click here
The Group was founded in 1989 by current CEO, Sandra Macleod. The Echo Research Group works with some of the world's leading brands to provide the crucial intelligence needed to protect their reputations and brand image.
In 1996 Echo opened its Paris Office and then in 2000 its New York office. With the new digital age of social networking, Echo saw the need for an online real time monitoring service and in 2009 developed and launched Echo Sonar.
Today, with its long and expert experience, Echo has a well established reputation for accuracy, integrity and quality that sets it apart as an industry leader.
Echo Ethics and CSR
The Echo Research Group is proud of its history of operating to the highest possible standards, both in the work we do and the manner in which we conduct ourselves. Our moral conduct in all our practices is based on integrity, transparency and honesty and we measure our own reputation and achievements to this code.
Echo Research was the founding member and Chair of the international Association for Measurement and Evaluation of Communication (AMEC) and in 2001, became one of the earliest supporters of the newly formed United Nations Global Compact, the strategic policy initiative for businesses who align operations and policies with Ten Principles in the areas of human rights, labour, environment and anti-corruption.
Our strong commitment to responsible business practices is reflected in everything we do - from the transparency of our communications to the range of charities and initiatives we actively support.
Each year Echo staff select a global and a local charity to support. Echo Research Group dedicates staff days to work for these charities. Staff also use internal and external initiatives to raise funds for these organisations.
For 2011, Echo's official supported local charity is Chase Hospice and our global charity is the children's with special needs charity, I CAN.
Like every modern organisation, the Echo Research Group has a duty to minimise its environmental impact and carbon footprint. Echo uses sustainable products and supports local suppliers to negate the need to deliver goods over long distances. We ask all our suppliers to tell us about any environmental/ethical policies they have adopted and wherever possible use recycled materials.
Echo also actively promotes recycling initiatives and paper free policies within all of its offices and departments.
To reduce our CO2 emissions we look to raise staff awareness in the way they travel and we promote the use of public transport and car pooling for travel to our offices and clients whenever possible instead of flying.
Echo Research in the Press
USA Today: Cut costs and make home improvement pay off, new Echo Research Survey
Echo Research in the Press
PR Week: The combined value of the corporate reputation of the S&P 500 is worth almost $3 trillion
Echo Research on Youtube
CEO Sandra Macleod chairing CSR session at 2013 MRS Annual Conference
AMEC 2013 European SummitMadrid , June 05 - 07
Kirsten Fernie"The big picture - Media evaluation for the entertainment industry has evolved"
Jeremy Cowles"Value in volume: dimensions of ROI for social media marketers"