Shaping reputation strategy

Ongoing Digital support shapes reputation strategy for IT leader

Our global client seeks to be the leader in cloud computing in a fast-paced and fiercely competitive industry. Echo measures and monitors its goals and reputation across social media, traditional media, staff, channel partner, employees and broader stakeholder perceptions. This provides our client with a 360-degree understanding of how it is viewed, what its communication performance is and where positive perceptions can be improved.

In addition to the qualitative and depth insight from Echo's analysis, the real-time support from Echo Sonar allows the client to track closely its competitive position on key issues and messages globally as they emerged, identify key influencers (internal spokespeople and external analysts), campaign coverage and comparative trends.

Multiple Key Performance Indicator (KPIs) dials track performance, allowing the company to identify the strengths and weaknesses of its communication, and adjust its efforts quickly in a fast-moving technology environment, to ensure its competitive advantage.