Dan Soulas
	Chief Operating Officer, EVP, Echo Inc (USA)
Dan has been in the research industry for over 20 years. He advises clients on the benefits of research as they relate to differential messaging in marketing communications and brand positioning, better understanding stakeholder motivations, and how to enhance the customer sales process. Dan has extensive experience in the areas of corporate reputation, marketing communications, message development, product design, market segmentation, research for public release and thought leadership.