An Ebiquity Company
America's Image Abroad
America’s Image Abroad Battered By Hurricane Katrina Press Coverage
Eighty four percent of international press comment in the two weeks following the aftermath of Hurricane Katrina was negative toward the United States, according to a study conducted by Echo Research and presented to the members of the Board of Business for Diplomatic Action. The balance of the coverage (12%) was neutral with less than four per cent favorable.
Echo Research conducted the media analysis in seven markets - Australia, Canada, Czech Republic, Germany, Italy, Netherlands and the UK. In total, Echo analyzed 273 articles that appeared in 39 leading print publications. The survey's focus was on editorials, opinion pieces, comment columns and contributed op-eds.
Latest Articles
 | Ten PR tips for using market research - PR Moment Journalists are more likely to open press releases if they contain research. |
 | The changing face of responsibility Consumers want economic benefits as well as environmental action. |
 | From Information to Implication Why marketing has a role to play in reversing the decline of the world economy |
Next Event
 | Consumer Choice and Corporate ResponsibilityParis ,
January 23 |
Echo Blogs
 | Sam Knowles "Cushions, Bras & Virgins – Reputation at BrandMAX" |
 | Andrew Challier "Let’s get together" |
Find us on
Region
United Kingdom
United States
France
Germany
Partners
Ebiquity