An Ebiquity Company

Events

Global Social Media Summit: The Authentic Social Enterprise

October 03

London

		This year's Echo Summit will be replaced by an exclusive event hosted at ebay's UK headquarters, entitled "Global Social Media Summit: The Authentic Social Enterprise" with the Arthur W Page Society. This by-invitation-only event for Echo CCO clients and other global Chief Communications Officers is set for Wednesday 3 October 2012. For real time updates, search for #Pageglobal2012 on Twitter

Programme:


8:00 a.m.		Breakfast / Registration

8:30 a.m.		Welcome Remarks Conveners Roger Bolton, President, Arthur W. Page Society Alan Marks, Senior Vice President, Global Communications, eBay, Inc.

9:00 a.m.		Social Business Readiness: Internalizing Social Media Strategy Speaker Neville Hobson, Communicator, Blogger and Podcaster

10:00 a.m.		Operationalising Social Media Strategy Moderator Tom Kowaleski, former CCO, BMW North America, and Advisor, WPP Group on Lincoln Brand of Ford Motor Company Panelists Jörg Winkelmann, Global Lead, Center for CIO Leadership, IBM Scott Monty, Global Head of Social Media, Ford Motor Company

11:00 a.m.		Networking Break

11:15 a.m.		Digital Progress and Impact on Traditional Media Moderator Alan Marks, Senior Vice President, Global Communications, eBay, Inc. Panelists Mary Beth Christie, Online Product Management Director, Financial Times Paul Mylrea, Director of Communications, BBC

12:30 p.m.		Buffet Lunch

1:30 p.m.		Engaging employees & does it differ by culture? - Case Studies Speakers Connie Chan Wang, Social Media Marketing, LinkedIn

2:15 p.m.		Empowering a Global Workforce Speakers Scott Seese, Chief Technology Officer, eBay, Inc. Also with speakers from Microsoft and Yammer

3:30 p.m.		Break

3:45 p.m.		Summary of Today's Learnings: Page Perspectives Moderator Sandra Macleod, Group Chief Executive, Echo Research Panelists Bjorn Edlund, Chairman Europe, Middle East and Africa, Edelman Michele Galen, Head of Communications, Novartis International AG Clarissa Haller, Head of Group Corporate Communications, ABB Ltd Hans Koeleman, Corporate CommunicationsDirector, KPN Royal Dutch Telecom John McLaren, Director of Corporate Communications, AkzoNobel

4:45 p.m.		Closing Remarks Convener Roger Bolton, President, Arthur W. Page Society

5-6:30 p.m.		Reception