Events

Reputation ranks among the top concerns of CEOs, but putting a firm valuation on reputation has so far been elusive. Please join Echo Research and the Financial Times on Thursday, June 28th for an exclusive, invitation only round-table discussion on, "The Value of Corporate Reputation."

This event will mark the US launch of the latest Reputation Dividend study that identifies a direct causal link between corporate reputation and company value as measured by Market Capitalization.

Analyzing America's largest quoted companies, the study highlights the drivers of reputation and communication effectiveness, those who are leveraging their reputation most successfully (and a few who are not) and the breakdown of how each Driver of Reputation affects value differently across businesses and sectors. The morning will feature:

• Welcome and launch of Reputation Dividend findings - Sandra Macleod, Group CEO, Echo Research and Simon Cole, Founding Partner, Reputation Dividend
• Managing and Measuring Reputation - Ray Jordan, Corporate Vice President, Johnson & Johnson
• Perspectives on Reputation & Discussion - John Gapper, Chief Business Commentator, Financial Times

For more information please contact Kristen Avery at KristenA@echoresearch.com or call us on (+212)­ 901 0456