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Events

The Social Media Customer

June 20

6 for 6.30pm start. Fishburn Hedges, 77 Kingsway, London, WC2B 6SR


Follow the event on Twitter:@echoresearch and use the hashtag: #SMCustomer

18 million people have already used social media to interact with their chosen brands and suppliers. Two thirds of these said they had a better experience than they would through traditional customer service channels. These findings and others from our recent report, partnering with Fishburn Hedges, raise questions about the future for customer service, social media and how brands relate to their customers. To discuss these issues, and the wider implications for social media and brand communications that our research threw up, we have bought together a panel of experts:

	Tara Evans, journalist, This is Money/Daily Mail Alex Pearmain, head of PR & social media, O2 Eva Keogan, head of innovation, Fishburn Hedges Sam Knowles, joint managing director, Echo UK (chair) Kyle Thorne, Social Relations Manager at Virgin Atlantic Airways Some of the questions they will cover include: Is social media fundamentally re-defining the relationships between consumers and brands? Can this better service be explained simply as VIP treatment for those that shout loudest and most publically? Will social media continue to deliver a better experience or is it just flash in the pan? Above all, how should brands respond to keep up with what their customers are increasingly expecting?
	Click here to book your place

	For directions (Google Maps) click here. If you are unable to attend, but would like to receive a short summary of the event, please call Matt Painter on +44 (0) 1483 413600 or via our contact form

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