The Social Media Revolution: How best to use it to grow and protect your business?

July 03, 2012

Much has been said and written about social media and networking in the last couple of years, but what is really happening in the business world and how best to use it?

Do you know the key risks that your organisation is exposed to and what lucrative opportunities you might be missing out on? With the shared experiences from Echo alongside ClarksLegal, Barclays Corporate and Grant Thornton, this seminar examined these opportunities and risks more closely and provided practical advice to take away.

Agenda

Current and future trends in social media campaigns

  • What is working and what is not
  • Key lessons for businesses

Social media and the law

  • Key risks
  • The workplace and effective risk management
  • Regulatory challenges: advertising, fund-raising


Hidden depths of the Internet - what social media can reveal

  • Revelations from due diligence investigations
  • Who's talking about you and how to proactively protect your brand and reputation
Download the Echo Presentation



The-hosts

Barclays Corporate has been at the forefront in providing support, funding and specialist advice for the technology industry. Currently we have relationships with more than a quarter of the Tech Track 100 companies, and have been proud sponsors of Tech Track 100 since 2008.

Clarkslegal is a leading full-service commercial law firm with a proven track record across the UK and internationally with a focus on advising businesses in the technology sector. In addition, the firm offers a range of multidisciplinary services and solutions to clients, including HR consultancy, investment and environmental services.

Grant Thornton is a leading accountancy and business consultancy and part of a large international network. In addition to its traditional auditing and finance services, its services include a wide range of forensic accountancy and related investigatory skills.

Echo Research. For more information on Echo's media evaluation and reputation research services please click here


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