British Airways, Confused.com, HSBC, McDonald's UK, Sainsbury's and The Wrigley Company are among the household names shortlisted for CorpComms Awards 2012, it has been announced.
Sainsbury's, which this week reported strong second quarter sales, leads the field with five nominations for campaigns ranging from its sponsorship of Sport Relief to its work getting children active to its radical 20 X 20 Sustainability Plan.
McDonald's has been nominated for both its Farm Forward campaign and its 'This is what makes McDonald's' initiative. It has also been shortlisted for Best In-house Team, while director of communications Nick Hindle picks up his second nomination for Communications Professional of the Year.
Derbyshire, Stockport and Warwickshire are among the councils shortlisted for Best Communications by a Public Sector Organisation, alongside the Environment Agency, while charities Media Smart, St Giles Trust and The Children's Society have been shortlisted alongside the 30% Club initiative in the Best Communications by a Not-for-profit Organisation category.
The arrival of Giant Pandas Tian Tian and Yang Guang at Edinburgh Zoo prompted two nominations for logistics firm FedEx, supported by Ketchum Pleon, including the new Best International Campaign category, where AON, Aviva, HSBC, Nokia and Kern & Sohn were also shortlisted.
Agencies including Blue Rubicon, with seven nominations; APCO Worldwide, with five; Edelman and Ogilvy London with three apiece; alongside H+K Strategies Weber Shandwick, Blue State Digital, Bladonmore, EdComs and Luther Pendragon appear on the shortlist of 24 categories.
Kingfisher, Russian steel giant OAO Severstal and Royal Bank of Scotland, for its Business Agenda publication, which this week carried a groundbreaking interview with chief executive Stephen Hester, are shortlisted for Best City Communications.
BAPRAS has been shortlisted for Best Crisis Management for its handling of the PIP breast implant crisis, alongside high street bank Santander, which worked to avert a run after an unexpected credit rating downgrade, and Thomas Cook, for coping with an unexpected profits warning.
Deidre Flynn, senior communications executive at law firm Berwin Leighton Paisner; Jo Vos, account director at GolinHarris; Helen Jackson, communications officer at Guy's and St Thomas' NHS Foundation, and Blair Metcalfe, public relations consultant at Ogilvy PR, are in the running for the coveted Young Achiever award.
The judges also nominated Paddy Harverson, communications secretary, Clarence House; Ed Watson, director of public relations at Debenhams; Julia Simpson, chief of staff at British Airways' parent International Airlines Group; Helen Dickinson, director of communications at John Lewis, and Matthew Young, group corporate affairs director at Lloyds Banking Group, for the title of Communications Professional of the Year.
The winners will be announced at a gala dinner in the Art Deco splendour of The Troxy, on the outskirts of the City, on 21 November.
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