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Basil Towers

Basil Towers, Chairman, Hesleden Partners

Basil's expertise lies in management research. He founded Hesleden in 2005 to provide research and advice to Boards and Executive Leadership teams in the US, UK and continental Europe on how to organise themselves to address and leverage corporate reputation and reputation risk.

Hesleden publishes annual syndicated research reports and papers, which identify and share best practice and new thinking on reputation organisation and management.

Basil also advises a number Boards, Chief Executives and Corporate Affairs Directors on how to make the business case for reputation in organisational change; how reputation can enhance strategic debate; and how reputation risk can enhance risk oversight and management.

Basil began his career at Burson Marsteller before moving to Shandwick (now Weber Shandwick) to set up the group's third consulting business. He became Managing Director of Shandwick Communications and a Director of Shandwick UK, the holding company for 14 public relations consultancies.

His experience with leading companies and how they managed reputation led him to establish Christow Consultants, a specialist corporate communications and reputation management consultancy, in 1989. At Christow, Basil developed a significant bank of reputation data and knowledge shared with the industry through both research papers and the publication, Corporate Affairs. This data and insight continues to underpin Hesleden's research and advisory work.

Basil is a graduate of Exeter University, a Fellow of the Chartered Institute of Public Relations and an Honorary Fellow of Glyndwr University, Wrexham where he was a Governor for six years. He was recently invited to become an Associate Fellow of Oxford University's Said Business School Centre for Corporate Reputation.