Ian Ryder

Ian Ryder FBCS, Deputy Chief Executive, BCS, The Chartered Institute for IT

Ian joined BCS from Uffindell, a medium-sized brand consulting company specializing in strategy, communications and design, where he was Chief Executive. Formerly a senior corporate Vice-President for Unisys Corporation and Director, Global Brand Management for Hewlett-Packard Company in Palo Alto, USA, Ian was a visiting Professor for the Stockholm School of Economics and Thunderbird Business School in the USA, a guest lecturer at Cranfield, Manchester and Reading Business Schools, and the Management Institute de Paris, France and sits on the Advisory Board for Cranfield's MSc Marketing Programme.

A graduate of IMD in Lausanne, he has held senior marketing roles in several major technology companies and has provided independent strategy advice to many other companies inside and outside the technology industry. International speaker across 4 continents, chairman, author and lecturer on the subjects of brand strategy, reputation and customer management, and a Fellow of the Chartered Institute of Marketing, Ian has pioneered some breakthrough thinking in marketing and the role of such 'buzz' topics as CRM, CSR and Knowledge Management. Ian is a subject specialist reviewer for Harvard Business School Press and Thunderbird Business School, sat on the Advisory Board of Reading University and was a non-executive adviser to the British Olympic Association.

He is a Fellow of the RSA, IoD and BCS, sits on the Editorial Board of The Journal of Brand Management, is on the European Board of CMO Council and was Chairman of the Technology Industry Business Leaders Group for The Marketing Society and Chairman of the Conference Board's European Council on Customer Strategy. Ian is also a Freeman of the City of London and Liveryman of the Worshipful Company of Marketors. Author, co-author and contributor to many books and published works, and a founding Director of The Medinge Group, a global brand think-tank, two of his co-authored books include "Beyond Branding". (see www.beyond-branding.com) and "Securing the Business Benefits of Globalisation".