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Image of PR
For a further consecutive year, Echo presented an analysis of how the British press portrays PR at PR Week's PR The Media conference. Has the image of PR changed since tracking began in 1999? What conclusions can be drawn from the interdependence between the media and PR? Is PR's image spinning out of control? Or is greater advocacy by the PR industry on its value and role good for PR?
Latest Articles
 | Ten PR tips for using market research - PR Moment Journalists are more likely to open press releases if they contain research. |
 | The changing face of responsibility Consumers want economic benefits as well as environmental action. |
 | From Information to Implication Why marketing has a role to play in reversing the decline of the world economy |
Next Event
 | Consumer Choice and Corporate ResponsibilityParis ,
January 23 |
Echo Blogs
 | Sam Knowles "Cushions, Bras & Virgins – Reputation at BrandMAX" |
 | Andrew Challier "Let’s get together" |
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