Advertising vs. PR: What pays off?

A research study of the quintessential business dilemma has turned up some surprising answers, according to this CNNmoney.com blog

How Did I Get Here: Sandra Macleod

Sandra Macleod is Group Chief Executive of Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation. By Marc

The Value of Reputation

A recent trust survey confirmed that management has lost public respect. It's not just individual businesses in the firing line, but business itself. MT brought together Most Admired leaders and other practitioners to debate the issue of how to hang onto your good name...
 

For a further consecutive year, Echo presented an analysis of how the British press portrays PR at PR Week's PR The Media conference. Has the image of PR changed since tracking began in 1999? What conclusions can be drawn from the interdependence between the media and PR? Is PR's image spinning out of control? Or is greater advocacy by the PR industry on its value and role good for PR?

Click here for a free downloadable PDF ....

 
 
Copyright 2006 Echo Research
 
 

Image of PR


English version  |  Version française