Media / Digital Media Evaluation

The media - broadcast, online, social - are powerful influencers on people's inclinations to buy, act, believe, vote and exercise choice.

Media and digital research is the third major pillar of our professional competencies.

Through our long-standing expertise in media analysis - always in original language and tightly quality controlled, Echo provides External Sentiment Analysis, assessment of Advocates & Influencers, evaluation of Communication Effectiveness, Competitive Benchmarking, Consumer Feedback Analysis, Issues Forecasting, Risk and Crisis Management, Social Media Audit, Social Media Monitoring & Tracking, Sponsorship Evaluation, and importantly, as objective, independent auditors, Expert Witness Evidence admissible in a court of law.

In particular, Echo's digital platform, Echo Sonar, provides clients with an integrated dashboard to understand in real-time what's being said about their organisation in the news, broadcast and social media (blogs, forums, video, micro-blogs & online discussions).

Example of an Echo Sonar integrated media and digital media dashboard (click to enlarge)