Advertising vs. PR: What pays off?

A research study of the quintessential business dilemma has turned up some surprising answers, according to this CNNmoney.com blog

How Did I Get Here: Sandra Macleod

Sandra Macleod is Group Chief Executive of Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation. By Marc

The Value of Reputation

A recent trust survey confirmed that management has lost public respect. It's not just individual businesses in the firing line, but business itself. MT brought together Most Admired leaders and other practitioners to debate the issue of how to hang onto your good name...
 
2009 | 2008 | 2007 | 2006

The 2009 Strategic Employee Communication & Measurement Workshops

March  19 - 20

New York
The 2009 Strategic Employee Communication & Measurement Workshops
Click here for more details

IABC's European Conference, Eurocomm 2009

February  09 - 10

University of Lugano in Switzerland
IABC's European Conference, Eurocomm 2009
Click here for more details

Getting Your Message Across in a Crowded Marketplace

January  29 

CCT Venues Smithfield, London
Getting Your Message Across in a Crowded Marketplace
Click here for more details

PG Diploma in Public Communication

January  19 - 22

Leeds Trinity & All Saints
PG Diploma in Public Communication
Click here for more details
 
 
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