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Archive Events
IABC's European Conference, Eurocomm 2009
February 09 - February 10
University of Lugano in Switzerland
IABC has partnered with the University and the Executive MScomm programme (www.mscom.unisi.ch/) at Lugano to showcase a truly international event for communications professionals, academics and practitioners across Europe and the Middle East, including Sandra Macleod, Echo Research's Group CEO, the UNHCR (Nick Van Praag, Director of External Relations), The Reputation Institute (Professor Cees van Riel) and ASDA'A Burson-Marsteller (Sunil John, CEO).
Latest Articles
 | How can media coverage be best correlated to actual business outcomes? Correlating media coverage to actual business outcomes is one of the great challenges in PR measurement. |
 | Echo Research Opens Asian HQ in Singapore Global reputation and communications research firm, Echo Research, has extended its reach into Asia with a new office in Singapore. |
 | The Global Corporate Brand Book By Michael Morley, To be published 19 May, 2009, price £25
What makes a successful global corporate brand? |
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Echo Blogs
 | Sam Knowles "Cushions, Bras & Virgins – Reputation at BrandMAX" |
 | Andrew Challier "Let’s get together" |
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