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 | How can media coverage be best correlated to actual business outcomes? Correlating media coverage to actual business outcomes is one of the great challenges in PR measurement. |
 | Echo Research Opens Asian HQ in Singapore Global reputation and communications research firm, Echo Research, has extended its reach into Asia with a new office in Singapore. |
 | The Global Corporate Brand Book By Michael Morley, To be published 19 May, 2009, price £25
What makes a successful global corporate brand? |
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 | Sam Knowles "Cushions, Bras & Virgins – Reputation at BrandMAX" |
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