Archive Events

Echo's Annual Trust & Reputation Summit

October 07 - October 07
London

With the fast-evolving marketing landscape affecting trust, coherence and resilience, we are delighted to invite you to Echo's 2011 Annual Summit to be held on the 7th of October at Hamilton Place, next to Hyde Park, in London. Following on from last year's successful 'Fit for the Future' theme, this year's event will provide further insights and practical perspectives to support you on your journey to optimal performance.

Programme:

Chair: Matthew Gwyther, Editor, Management Today

08.00 Registration and coffee

8.45 WELCOME: Sandra Macleod, Group CEO, Echo Research and Nick Manning, Managing Director, Business Development, Ebiquity

9.00 - 10.00: DRIVING GREATER BRAND PERFORMANCE

The Power of Sports in Driving Brand Performance
Alan Pascoe MBE, Vice Chairman of the London 2012 Olympic Bid and Chairman, Fast Track

Pre-Commerce: Ideas To Shape Brand and Marketplace Success
Bob Pearson, Vice-chair, Emerging Technology Fund, State of Texas, and Chief Technology & Media Officer, WCG

10.00 - 10.20: Coffee break

10.20 - 11.15: FOCUSING ON CULTURE AND PERFORMANCE

Culture and Performance: Why So Many Get It Wrong
Stephen Welch, Global director for media and communications consulting, Hay Group

How honesty builds trust and trust builds performance
Jackie Elliot
, founder of Cathcart Consulting, and former Communications Director, Rolex

Transforming work for the digital age
Alison Maitland, Author and FT Contributor

11.15 - 12.10: THE FUTURE OF REPUTATION MANAGEMENT

Interactive Panel discussion with:

Dr Kevin Money, Henley Business School, University of Reading

Bjorn Edlund, Senior Advisor, Echo Research and former Global Communications Director, Royal Dutch Shell

Tony Dyson, Founder, Tessera Consulting

Peter Molyneux, Chairman, NHS Kensington and Chelsea Trust

12.10 - 12.30: Concluding Panel Discussion and Q&A

Concluding Remarks and Q&A with Matthew Gwyther, Sandra Macleod and Nick Manning

12:30 - 13.30 Networking Reception, including the London launch of Bob Pearson's book
"Pre-Commerce"

Matthew Gwyther Sandra Macleod Nick Manning Bob Pearson Bob Pearson Stephen Welch
Jackie Elliot Alison Maitland Dr Kevin Money Bjorn Edlund Tony Dyson Peter Molyneux

The summit will be held at No 4 Hamilton Place, London from 8.00 am to 13h30 pm. Opening session at 8.45 am

We look forward to seeing you there. To reserve your place by invitation only, please RSVP to BethT@echoresearch.com


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