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2010 Pre-election Special

In an age when anyone invents his own truth, there are no communities, only factions - Dean Koontz, Relentless

How much has the Obama campaign changed the way that Parties here use the media? What is the role of Social Media in this election? How are the Parties monitoring their coverage, looking for key issues and messages, and pro-actively managing their campaigns? And will the winning Party be the one that has engaged with voters across all media channels?

To mark the launch of the first global integrated online and social media tracking system, reputation audit specialists, Echo Research hosted a launch event featuring Chris Fox, Chief Executive of the Liberal Democrats to share his perspective of how modern-day politicians are analysing and using social media to help get messages out and connect with voters directly.

The event was moderated by: Stryker McGuire, Contributing Editor, Newsweek and Editor, London School of Economics Research Magazine.

Below you can see the findings from Echo's nation-wide poll on the use and influence of social media in the run-up to the elections.

Click here to view the pdf

You can also view video highlights from the three main speakers offering some facinationg insight into the role social media has played in these elections.