On the 8th of October 2009, Echo Research celebrated 20 years of communications research at its yearly summit in London. The event was by all accounts a huge success and below you can find a host of accompanying material including podcasts, videos and the speakers presentations.
The last two decades have seen much change - with the launch of the internet, the fall of the Berlin wall, democracy in South Africa, the rise of the BRIC economies, climate change and the world economic crisis. Trust is at an all time low and people are turning to each other, rather than to traditional corporate or public institutions, for guidance.
We seem to have moved on from an age of innocence when things looked so much simpler not that long ago. But being a bystander to world events is no longer an option. The rules of engagement have changed. We are becoming more connected - to each other, to the footprint we leave on this world, and to the values we live by and work to. Listening is more important than just talking. Reputations are made, or broken, by adherence, or not, to our cultural values and to brand promises made. Intangibles matter. Evidence and insight are sought to help guide and keep us on track. We are coming into an age of greater connectivity and learning and yes, hopefully, an age of enlightenment.
We seem to have moved on from an age of innocence when things looked so much simpler not that long ago. But being a bystander to world events is no longer an option. The rules of engagement have changed. We are becoming more connected - to each other, to the footprint we leave on this world, and to the values we live by and work to. Listening is more important than just talking. Reputations are made, or broken, by adherence, or not, to our cultural values and to brand promises made. Intangibles matter. Evidence and insight are sought to help guide and keep us on track. We are coming into an age of greater connectivity and learning and yes, hopefully, an age of enlightenment.
As the providers of independent 'echoes' of the things that matter through sound listening and analysis, we welcome the move from data to dialogue.
Speakers presentations and supporting materials:
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Sandra Macleod
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David Micaelson, Ph.D.
President Echo Research Inc |
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Vadim Saveliev
Senior Vice President, Public Relations, Severstal |
Rita Clifton
Chairman Interbrand |
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Bob Pearson
Chief Technology and Media Officer WeissComm |
Alec Howe
Managing Director Breaking Trends in the Global Village |
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Adam Leach
Chief Executive International Business Leaders Forum |
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