October 23, 2008
CSR Study : Crunch could reduce corporate social responsibility
In a poll by Echo Research , 36 per cent of senior professionals said they believed the number of corporate social responsibility programmes would fall ...
October 23, 2008
Novartis Study
Omnibus Survey, Echo Research, April-May 2008. [2] Ezzati et al. Selected major risk factors and global regional burden of disease. The Lancet. ...
October 22, 2008
Jolly Good Fellows with a Purpose
by David Michaelson, Echo Research.
October 19, 2008
Study for Ogilvy PR : Hand washing
A recent survey conducted by Echo Research for the soap and detergent association found that only 85 per cent of respondents say they always wash their ...
October 17, 2008
Americans Get Low Marks On Hygiene
It’s a unstudied however forcible message: Wash your hands to stop the spread of disease. But in what way many of us heed that message? Apparently, not enough. The Soap and Detergent Association is out with its 4th Clean Hands Report, and it gives Americans a C-minus. That’s because some key hand-washing hygiene skills seems to have slipped. Echo Research conducted the telephone survey of 916 heads of households, 458 women and 458 men, in August 2008 on the association’s behalf...
October 17, 2008
Hand washing plays key role in preventing spread of cold and flu
We all hear it - that little voice reminding us to wash our hands after we cough, sneeze, or use the bathroom. Sadly, we don't always listen.
A recent survey conducted by Echo Research for the Soap and Detergent Association found only 85 per cent of respondents say they always wash their hands after using the bathroom, down from 92 per cent in a previous survey conducted in 2006.
October 13, 2008
David Michaelson Appointment
As President of Echo Research, he was the first practitioner since Walt Lindenmann to win the Jackson Jackson & Wagner Behavioral Science Prize. ...
October 13, 2008
American Express Reports All-Time High Economic Concerns
One-third of small business owners report the uncertain economy as the biggest challenge they face in growing their businesses— the largest number in the seven-year history of the American Express OPEN Small Business Monitor, a semi-annual survey of business owners. One-quarter of business owners are challenged by the rising costs of doing business.... The survey was conducted by Echo Research August 12-25, and released this month prior to federal action on the credit crunch.
October 07, 2008
Concerns About Economy Hit All-Time High According to the American Express® OPEN Small Business Monitor
More than Half of Business Owners will Accept Lower Profits Rather than Raise Prices
October 06, 2008
Concerns About Economy Hit All-Time High
In the survey conducted by Echo Research August 12-25, the economy is cited by four in ten small business owners (38%) as the issue that will most sway their decision on the next president of the United States, followed at a distance by ...
October 03, 2008
Watts Gallery Sponsorship
BRAND analysis company Echo Research is to offer financial backing to the Watts Gallery in Compton in a bid to bring the venue’s impressive collection of ...
October 02, 2008
AMEX Study
In the survey conducted by Echo Research August 12-25, the economy is cited by four in ten small business owners (38%) as the issue that will most sway ...
September 29, 2008
New Study Shows Confusion About Blood Pressure Undermines Good Heart Health
WHL Calls for Family and Loved Ones To Get Involved
September 29, 2008
HBOS man leads banking pack
Shane O'Riordain, director of corporate communications at HBOS, has emerged as the best-regarded communications professional at a British high street bank
September 25, 2008
Hand Hygiene - Not Enough Yet! Find Out Why!
You will be surprised to learn that Americans still do not do it enough according to a telelphone survey conducted this past August 2008 by Echo Research. Below are the scary results:. Facts & Statistics based on 916 heads of households ...
August 29, 2008
Midsize Companies Say Information Security Outranks Reducing Costs as a Business Issue, Finds Arrow ECS Midmarket Survey
ENGLEWOOD, Colo.--(BUSINESS WIRE)--A majority of information technology decision-makers at U.S. midsize companies say that information security is the most important business issue for their companies’ future success, followed by reducing costs and improving customer service. This is just one of the findings of a survey by the Midmarket Group of Arrow Enterprise Computing Solutions, a business segment of Arrow Electronics, Inc. (NYSE: ARW - News).
August 20, 2008
US corporations risking a lot by not paying attention to risk
Randy Nornes, EVP of AON Global began this morning’s discussion of corporate reputation at the New York Bar Association building in Manhattan by saying that US businesses rely more on senior management intuition than analysis when assessing corporate risk.
August 08, 2008
Public Relations - one of the best jobs in the world?
If you are starting out or considering a career change, does the following appeal - learning another language (or three), travelling and working abroad to understand things from different cultural angles, putting yourself in other people's shoes and thinking 'what's in it for me?'
July 24, 2008
What Communicators Can Learn From Obama-McCain
In my travels, I've discovered that you cannot go anywhere without the US presidential elections popping up in the conversation, even in seemingly unrelated topics or circumstances.
June 25, 2008
Workers want upgraded environment, colleagues
A quarter of U.S. workers complain of working in gloomy environments that they say could be improved with windows that open or better-looking colleagues, according to a survey released on Wednesday.
June 16, 2008
PRCA Partner of Choice
The Public Relations Consultants Association (PRCA) appoints Echo as its exclusive partner for research
May 08, 2008
Small business owners are optimistic, survey says
America's small business owners are optimistic in the face of the economy's downturn, with the majority planning to expand their operations despite cash flow concerns and soaring energy costs, according to a recent survey for OPEN from American Express, the company's small business team.
February 11, 2008
Levon Ter-Petrosyan demanding to postpone elections?
Armenian presidential hopeful, ex-President Levon Ter-Petrosyan appealed to the Constitutional Court “to recognize as insuperable the obstacles, which arose on the way of his participation in the February 19 elections.”
January 29, 2008
Echo Research launches primary research unit
New York, NY January 28, 2008 - Leading reputation analysis and communication research firm, Echo Research Inc. today announces the appointment of Dan Soulas as Executive Vice President and Director of its new primary research unit focused on servicing the needs of corporate and PR agency clients.
December 14, 2007
NewsCorp/BskyB : Promotion of James Murdoch
James Murdoch’s move from CEO of BSkyB to take charge of his father’s NewsCorp media empire in Europe and Asia renewed the charges of nepotism that greeted his Sky appointment in 20
November 11, 2007
Echo Research Scoop Double Grand Prix Honours at the 2007 AMEC Awards
November 06, 2007
A question of trust
As commerce globalises, the personal relationship between business and consumer is lost. But for any firm, intimacy - real or false - sells. How does a distant corporation become a friend? And should it? Emma De Vita reports.
October 12, 2007
Interpreting CSR trends
Echo's seminal series on CSR trends appears in the latest Ethical Corporation magazine
October 11, 2007
How to...be a responsible leader "Integrity holds the key"
The demand on business leaders is no longer the 'make money or else' of yore. As Emily Ford reveals, social and ethical considerations are increasingly important to corporate success
September 20, 2006
Research made easy
OK, so the title may be misleading. As anyone who's been involved in a research project knows, there's almost nothing quick and easy about the process. But as with most things in life, having a clear and simple strategy at the start goes at least some way towards clarifying what you're trying to achieve and why, and how best to get it done...
April 13, 2006
Echo CEO among top 100 most influential in UK, says PR Week/UK
Echoes of Success: Surrey Firm Among Most Influential
The CEO of Surrey-based Echo Research, Sandra Macleod, has been named as one of the 100 most influential figures in the PR industry in the UK, cited by PR Week for her record of devising reputation management solutions across the world.
January 31, 2006
Educate Management about Reputation Risks, Echo CEO Warns Counselors at Cairo Conference
Macleod addressed International PR Association: “It is up to senior communications counselors to educate management on the actual drivers and possible risks to reputation, challenge what could be blinkered views and decision making, and use research to support improved understanding, sounder management behavior and track ongoing changes.” When conferees asked, “Can
reputation be measured?” Echo said the answer is clearly “Yes.”
November 21, 2005
Echo Research Wins Coveted Platinum Award at Communication Effectiveness Awards Event
Echo Research took home the prestigious Platinum Award and three Golds at the 2005 AMEC Communication Effectiveness Awards event… November 21. AMEC is the UK Association of Media Evaluation Companies. As well as scooping the Platinum Award and a gold award for their monthly media scorecardsfor Surrey Police, Echo Research also took home a further two gold awards for their ReputationDrivers service in the Innovation category and for their global media analysis work for MAC Cosmetics in the international category. On their Platinum Award win, CEO Sandra Macleod commented: “Surrey Police consistently stimulate us to 'go the extra mile' in their regular monthly media evaluation to further support and inform the senior management team and their strategies, so it is hugely rewarding for both parties to have this recognised by the awards' judges and our peers."
October 19, 2005
Echo Research studies media in 7 markets to assess views of US
Analyzes opinion media content in Germany, Italy, United Kingdom, Netherlands, Czech Republic, Australia, Canada
June 13, 2005
Echo Presents Global Cosmetics Case Study at U.S. Summit
Third Annual Summit on Measurement
Advanced Research Conference Presented by Institute for Public RelationsEcho Research presented a case study on a global cosmetics client that used only media coverage to gain significant industry status at the 2005 Summit on Measurement, the most advanced conference focused entirely on public relations measurement and evaluation. Held in September at the New England Center of the University of New Hampshire, the third annual summit was also the first under the auspices of the Institute for Public Relations, parent organization of the Commission on PR Measurement and Evaluation.
June 11, 2005
Not Enough PR Execs in Highest Management Levels, Echo Finds After UK Survey
Few Companies have PR at the Top - at their peril
Three percent of communication directors are on the Main Board and 23% are on the Executive Committees of FTSE 100 companies, according to a UK-wide survey conducted by Echo Research
April 22, 2005
The board room: the 21st Century chamber of horrors?
On both sides of the Atlantic, the twin concerns of Governance and Reputation Risk have been pushed unceremoniously and uncomfortably on to Boardroom tables. Tougher legislation and directives from the Sarbanes-Oxley act in the US and, in the UK, the Financial Services Authority, along with the Higgs' Review on boardroom reforms are focusing Director's minds.
March 30, 2005
Managing Director of Echo/North America Joins Blue-Ribbon Measurement Panel
The Commission on Public Relations Measurement and Evaluation of the Institute for Public Relations has a new chair and six new members, including Marianne Eisenmann, Managing Director of Echo Research/North America.
March 25, 2005
Echo Corporate Social Responsibility Study Faults U.S. Business: New Echo Research Study Reveals Most U.S. Companies Are CSR Deadbeats
US businesses are lagging behind their counterparts in Europe, Australia and South Africa in taking seriously their corporate social responsibility (CSR), according to a new study released recently by Echo Research, the global specialists in reputation audit and analysis. While major U.S. multinationals still lead in philanthropy, they have a "blind spot" that misses the growing importance of CSR to socially responsible investing around the world, the study found.
March 14, 2005
Echo Conducts Massive Global Media Study on Obesity Plus UK Survey: Reports at International Conference that Ad Ban Won’t Work
Reports at International Conference that Ad Ban Won’t Work
Ban on advertising won't stop children from becoming obese; but listening to their parents and teachers will....
March 01, 2005
Echo CEO Re-Elected Trustee of Prestigious PR Group
Gainesville, FL The Institute for Public Relations, dedicated to the science beneath the art of public relations, recently announced its new trustees for the 2005-2007 term and re-elected several current trustees, including Echo CEO Sandra Macleod.