Echo Sonar is First Online Service to Combine Tonality Analysis with Media Dashboard

New York, NY, October 14, 2009 -- Echo Research today announced the launch of its new online media analysis system - Echo Sonar. Echo Sonar is a significant advancement in automated media analysis because of its access to publications around the world and its advanced analytic platform.

Echo Sonar is a fully automated media analysis and competitive benchmarking tool developed by the media analysis experts at Echo Research. This new, innovative service provides topline insight into a company's media presence while also providing competitor analysis. It is a highly cost effective management tool because of its automated proprietary software.
The Echo Sonar service also allows companies access to their media coverage online at a low fixed cost. The service captures media from 30,000 titles around the globe. Sonar tracks keywords, brand names, products, messages or topics that are important to an organization as well as information for up to eight competitors. With a choice of Monthly Scorecard Reports or Daily News Alerts (DNA), Echo Sonar allows clients to monitor trends over time through its online dashboard. The service offers multiple levels of service that include a broad range of reporting needs and budgets. Coverage is tracked and quantified daily and presented in clear, easy to understand charts. The service is also unique in its qualitative analysis of article tonality (positive, neutral, negative). This analysis is included in the basic Echo Sonar service at no additional charge.
Echo Research president David Michaelson noted: "The critical challenge facing communicators today is being able to respond to critical issues quickly. In today's media environment, companies do not have the luxury to wait for information. That is why we developed Echo Sonar as a way to address this urgent need."

Clients can log on to the service at www.echosonar.com and review sample reports as well as get an instant quote for their project. Dedicated Sonar teams will review each request and help create streamlined reports that can be tailored to each client's specific needs.

ABOUT ECHO RESEARCH
With 165 employees and analysts in offices in Europe and North America, and research centers in Asia and South America, Echo Research provides independent reputation for Fortune 500 organizations, the public sector and not for profits. Echo's research services span global media analysis, issues management, stakeholder studies and primary research for marketing and PR practitioners. Current clients include American Express, MetLife, GSK, McDonald's, PricewaterhouseCoopers, Swiss Re, and World Wildlife Federation. Echo has won over 60 awards for excellence in communications and reputation research since its inception in 1989 including the Jack Felton Golden Ruler of Measurement Award for 2009.


Contact: Antonio Ortolani
(212) 901-0472
antonioo@echoresearch.com

www.echosonar.co.uk