November 21, 2005
Echo Research Wins Coveted Platinum Award at Communication Effectiveness Awards Event
Echo Research took home the prestigious Platinum Award and three Golds at the 2005 AMEC Communication Effectiveness Awards event… November 21. AMEC is the UK Association of Media Evaluation Companies. As well as scooping the Platinum Award and a gold award for their monthly media scorecardsfor Surrey Police, Echo Research also took home a further two gold awards for their ReputationDrivers service in the Innovation category and for their global media analysis work for MAC Cosmetics in the international category. On their Platinum Award win, CEO Sandra Macleod commented: “Surrey Police consistently stimulate us to 'go the extra mile' in their regular monthly media evaluation to further support and inform the senior management team and their strategies, so it is hugely rewarding for both parties to have this recognised by the awards' judges and our peers."
October 19, 2005
Echo Research studies media in 7 markets to assess views of US
Analyzes opinion media content in Germany, Italy, United Kingdom, Netherlands, Czech Republic, Australia, Canada
June 13, 2005
Echo Presents Global Cosmetics Case Study at U.S. Summit
Third Annual Summit on Measurement
Advanced Research Conference Presented by Institute for Public RelationsEcho Research presented a case study on a global cosmetics client that used only media coverage to gain significant industry status at the 2005 Summit on Measurement, the most advanced conference focused entirely on public relations measurement and evaluation. Held in September at the New England Center of the University of New Hampshire, the third annual summit was also the first under the auspices of the Institute for Public Relations, parent organization of the Commission on PR Measurement and Evaluation.
June 11, 2005
Not Enough PR Execs in Highest Management Levels, Echo Finds After UK Survey
Few Companies have PR at the Top - at their peril
Three percent of communication directors are on the Main Board and 23% are on the Executive Committees of FTSE 100 companies, according to a UK-wide survey conducted by Echo Research
April 22, 2005
The board room: the 21st Century chamber of horrors?
On both sides of the Atlantic, the twin concerns of Governance and Reputation Risk have been pushed unceremoniously and uncomfortably on to Boardroom tables. Tougher legislation and directives from the Sarbanes-Oxley act in the US and, in the UK, the Financial Services Authority, along with the Higgs' Review on boardroom reforms are focusing Director's minds.
March 30, 2005
Managing Director of Echo/North America Joins Blue-Ribbon Measurement Panel
The Commission on Public Relations Measurement and Evaluation of the Institute for Public Relations has a new chair and six new members, including Marianne Eisenmann, Managing Director of Echo Research/North America.
March 25, 2005
Echo Corporate Social Responsibility Study Faults U.S. Business: New Echo Research Study Reveals Most U.S. Companies Are CSR Deadbeats
US businesses are lagging behind their counterparts in Europe, Australia and South Africa in taking seriously their corporate social responsibility (CSR), according to a new study released recently by Echo Research, the global specialists in reputation audit and analysis. While major U.S. multinationals still lead in philanthropy, they have a "blind spot" that misses the growing importance of CSR to socially responsible investing around the world, the study found.
March 14, 2005
Echo Conducts Massive Global Media Study on Obesity Plus UK Survey: Reports at International Conference that Ad Ban Won’t Work
Reports at International Conference that Ad Ban Won’t Work
Ban on advertising won't stop children from becoming obese; but listening to their parents and teachers will....
March 01, 2005
Echo CEO Re-Elected Trustee of Prestigious PR Group
Gainesville, FL The Institute for Public Relations, dedicated to the science beneath the art of public relations, recently announced its new trustees for the 2005-2007 term and re-elected several current trustees, including Echo CEO Sandra Macleod.