The CEO of Surrey-based Echo Research, Sandra Macleod, has been named as one of the 100 most influential figures in the PR industry in the UK - both in-house and consultancy - during the past 21 years by trade journal, PR Week, for her record for devising reputation management solutions well-respected across the world. Echo, based in Godalming with offices in New York, Paris, Stockholm and Brussels, has 145 staff and analysts providing communications research and reputation analysis for FTSE and Fortune 100 companies, Government Departments such as The Home Office, the DTI and Surrey Police, and non-governmental organisations such as UNICEF and Godalmingbased WWF.

In addition, the Association of Media Evaluation Companies, announced the shortlist for the 2005 Communication Effectiveness Awards programme, with Echo Research in the lead, ahead of 19 competitors from around the world. Echo is currently recruiting for several research positions in its Godalming and NY offices to support its expanding list of world-class clients.

Background
Echo Research Group, global specialist in reputation analysis and communications research, working to help organisations measure how they are seen among different stakeholder groups. With 165 analysts, Echo has offices in London, Brussels, Paris, Stockholm and New York and its world-class clients include a quarter of the FTSE and Fortune 100. Echo works across a number of industry sectors, with particular expertise in Consumer, Financial Services, Health, IT, Telecommunications, Media, Professional Services, Public Sector and NGOs.