US corporations risking a lot by not paying attention to risk

Randy Nornes, EVP of AON Global began this morning’s discussion of corporate reputation at the New York Bar Association building in Manhattan by saying that US businesses rely more on senior management intuition than analysis when assessing corporate risk.

Public Relations - one of the best jobs in the world?

If you are starting out or considering a career change, does the following appeal - learning another language (or three), travelling and working abroad to understand things from different cultural angles, putting yourself in other people's shoes and thinking 'what's in it for me?'

What Communicators Can Learn From Obama-McCain

In my travels, I've discovered that you cannot go anywhere without the US presidential elections popping up in the conversation, even in seemingly unrelated topics or circumstances.
 
2008 | 2007 | 2006 | 2005
December 14, 2007
NewsCorp/BskyB : Promotion of James Murdoch
James Murdoch’s move from CEO of BSkyB to take charge of his father’s NewsCorp media empire in Europe and Asia renewed the charges of nepotism that greeted his Sky appointment in 20

November 11, 2007
Echo Research Scoop Double Grand Prix Honours at the 2007 AMEC Awards

November 06, 2007
A question of trust
As commerce globalises, the personal relationship between business and consumer is lost. But for any firm, intimacy - real or false - sells. How does a distant corporation become a friend? And should it? Emma De Vita reports.

October 12, 2007
Interpreting CSR trends
Echo's seminal series on CSR trends appears in the latest Ethical Corporation magazine

October 11, 2007
How to...be a responsible leader "Integrity holds the key"
The demand on business leaders is no longer the 'make money or else' of yore. As Emily Ford reveals, social and ethical considerations are increasingly important to corporate success

 
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