November 06, 2007 A question of trust
As commerce globalises, the personal relationship between business and consumer is lost. But for any firm, intimacy - real or false - sells. How does a distant corporation become a friend? And should it? Emma De Vita reports. |
CSR Study : Crunch could reduce corporate social responsibility
In a poll by Echo Research , 36 per cent of senior professionals said they believed the number of corporate social responsibility programmes would fall ...
Novartis Study
Omnibus Survey, Echo Research, April-May 2008. [2] Ezzati et al. Selected major risk factors and global regional burden of disease. The Lancet. ...
Jolly Good Fellows with a Purpose
by David Michaelson, Echo Research.
