January 29, 2008 Echo Research launches primary research unitNew York, NY January 28, 2008 - Leading reputation analysis and communication research firm, Echo Research Inc. today announces the appointment of Dan Soulas as Executive Vice President and Director of its new primary research unit focused on servicing the needs of corporate and PR agency clients.
Dan Soulas is former EVP at ICR/International Communications Research and has over 20 years of experience in the market research industry. He has led large-scale US and international research programs on customer satisfaction, loyalty and segmentation research, message testing, strategic positioning, brand tracking and corporate image.
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