June 18, 2009 How Did I Get Here: Sandra Macleod
By Marc WrightSandra Macleod is Group Chief Executive of
Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation.
When I went to Echo's offices it was with some trepidation as I had been warned that Sandra was quite a formidable figure in the industry and sometimes that comes with a certain aloofness. But when I met her in her Clerkenwell (she also has offices in Surrey, Washington, New York, Paris and opening up in Singapore) I found a charming woman, generous with her time and a complete enthusiast for reputation management. |
Echo Research Launches Online Automated Media Analysis System
New York, NY, October 14, 2009 -- Echo Research today announced the launch of its new online media analysis system – Echo Sonar. Echo Sonar is a significant advancement in automated media analysis because of its access to publications around the world and its advanced analytic platform.
Echo's survey for The Guardian helps challenge negative stereotypes of teenage boys...
Getting the media low down
Medics on the Move claim they take the hassle out of finding homes, and when property adviser Jenny Gee wanted to take the hassle out of evaluating the media, she chose Echo Sonar.