Echo Makes News

Sandra Macleod is Group Chief Executive of Echo, the global research company protecting brands and reputation for such household names as BP, Barclays and the BBC. She has been cited as among the '100 most influential people in PR', and is often seen on conference platforms talking about research, measurement and reputation.

When I went to Echo's offices it was with some trepidation as I had been warned that Sandra was quite a formidable figure in the industry and sometimes that comes with a certain aloofness. But when I met her in her Clerkenwell (she also has offices in Surrey, Washington, New York, Paris and opening up in Singapore) I found a charming woman, generous with her time and a complete enthusiast for reputation management.