The latest poll by global reputation auditors Echo Research, conducted the day before the FIFA World Cup opening ceremony on June 11th and repeated after the World Cup Final on 14th July, shows that the British public remain uncertain which companies sponsored the tournament. The month-long tournament has also reinforced the British public’s belief that sponsors are motivated less by concern for football, South Africa and its people or issues of health and well-being, than by hard-headed commercial goals such as getting their name or logo on television.

The latest poll by global reputation auditors Echo Research shows that the British public are uncertain which companies are sponsoring the tournament.

Ahead of the final televised debates, the latest study by global reputation auditors Echo Research combining likelihood to vote, attitudes toward the issues and overall media influence shows Labour losing the hearts and minds of the British electorate. According to Echo’s study, if people can be persuaded to exercise their right to vote, there is a strong likelihood of swinging the 2010 General Elections towards a Conservative or a Conservative-Liberal Democratic government.