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PR Moment Columns
November 19, 2009 Christmas cheers for Marks and Spencer, as its seasonal campaign rules the mediaClick here to read full article |
Latest Articles
 | How can media coverage be best correlated to actual business outcomes? Correlating media coverage to actual business outcomes is one of the great challenges in PR measurement. |
 | Echo Research Opens Asian HQ in Singapore Global reputation and communications research firm, Echo Research, has extended its reach into Asia with a new office in Singapore. |
 | The Global Corporate Brand Book By Michael Morley, To be published 19 May, 2009, price £25
What makes a successful global corporate brand? |
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