PR Moment Columns

Google is at the top of PRmoment’s latest league table that shows which of the top 20 international brands dominated media coverage in the last month. Microsoft and Apple are in second and third places respectively, with premium motor manufacturers Mercedes and BMW coming in fourth and fifth.

A new report, A World in Trust, produced by Echo Research in association with the International Business Leaders Forum, analyses the importance of investing in, and communicating about, corporate responsibility (CR) initiatives. It focuses on research that highlights the media’s growing preoccupation with CR.

Looking at the latest news coverage of the National Health Service (NHS) compared with that of private healthcare providers highlights how much bad press the NHS receives. In the last month, the NHS received four times the amount of coverage as private providers, but this focused on cuts.

PRmoment commissioned research to analyse the online news coverage of the candidates in the build up to (and just after) the election of the Labour Party leader. As most candidates’ names appeared in stories that also mentioned the others, only a minority of coverage focused on one candidate.

In July, Google was knocked from its customary top spot by Apple, but in August it resumed its position at the top of the league. There was no change concerning which brands made the top five, the four most mentioned after Google were Microsoft, Mercedes, Apple and Honda.

Banks may not be the nation’s favourite institutions, but the latest PRmoment research indicates that leading banks are generating a substantial amount of positive news at the moment.

For the first time since starting this research, Google is no longer the most-talked about brand, but is in second place behind Apple. In the five league tables so far, Google, Apple and Microsoft are the only brands that have always been in the top five, reflecting the media’s obsession with technology and the Internet.

There is a deafening buzz surrounding the World Cup, and not all of it is due to the irritating sound of the vuvuzela. Type in “World Cup“ into the search box at bbc.co.uk, and over 70 items come up about the 2010 tournament.

Each month, we commission research looking at which of the top 20 international brands are dominating media coverage.

Unfortunately for BP, it is so far failing to plug the oil spill, and news of the disaster continues to dominate the headlines, particularly in the US.

Each month, we commission research looking at which of the top 20 international brands are dominating media coverage. This month we focus on coverage in UK national newspapers.

This week’s research on the online coverage of the three major political parties shows that although the Lib Dems significantly increased their share of coverage in the four weeks before the election, in the last week media interest waned slightly.

This week’s research on the online media coverage of the three major political parties shows a considerable swing to the Liberal Democrats. Last week, just 18 per cent of the online electoral news focused on the Lib Dems, whereas this week this has jumped to 32 per cent.

This week’s research on the online coverage of the three major political parties shows that the Liberal Democrats are maintaining media interest in their party.

You may have noticed there is an election looming. In the run up to 6 May, each week we will analyse online media coverage of the three major political parties to discover who is winning the PR war.

Latest research shows Nestle tops confectionery news coverage, but probably wishes the media would give it a break.

PRmoment’s regular monthly analysis of top global brands, shows that Google continues to hold the top spot when it comes to online coverage. Each month, we commission research looking at which of the top 20 international brands are in the spotlight.

All sporting stars dread getting injured. Not only can it end their sporting careers, it also means no more brand sponsorship deals.

PRmoment commissioned research to monitor how the BBC is covered in online media, taking a recent two-week period as a measure. This shows the corporation regularly causes debate, and the subject that taxes writers the most is the way it covers politics, as politics is always in the headlines.

Of the top global brands, Google succeeded in generating most online news in the last six weeks.