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PR Moment Columns
February 19, 2010 It’s terrible news for Toyota, but have some of its PR efforts exacerbated the crisis?Click here to read full article |
Latest Articles
 | Echo wins top research honours at the European Excellence Awards Echo has gained the top award for research and evaluation in the European Excellence Awards |
 | Leadership and performance measures fall short as CSR departments dissolve into mainstream Corporate leaders are challenged to step up to greater commitments on sustainability, and to ensure they have performance measures for behaviour directly linked to responsibility and trust if they are to succeed. |
 | World Cup Fiasco - Public Unable To Recall Sponsors The latest poll by global reputation auditors Echo Research, conducted the day before the FIFA World Cup opening ceremony on June 11th and repeated after the World Cup Final on 14th July, shows that the British public remain uncertain which companies sponsored the tournament. |
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 | Sam Knowles "Cushions, Bras & Virgins – Reputation at BrandMAX" |
 | Andrew Challier "Let’s get together" |
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