June 29, 2006 Spectre of empty shelves leaves no-one victoriousOrganisation: Asda
Analysis and commentary by Echo Research. Click here for full-size graph Coverage revealed no clear leader in the media propaganda war between supermarket retailer Asda and the GMB union in their dispute over national collective bargaining. The threat of a five-day strike by depot workers, aimed at disrupting supplies at World Cup quarter final time, a time of expected heavy demand for snacks and alcohol, raised the spectre of empty shelves for the retailer: "Empty shelves in days" (Sunderland Echo, 22/6), "Five-day strike to hit Asda stores" (ITV.com, 22/6), "It ASDA strike!" (Huddersfield Daily Examiner, 22/6). "The union's aim is to strip the shelves of fresh produce and alcohol" noted The Times (24/6). Round one to the GMB. Asda's retaliatory manoeuvre - to legally block the strike by claiming that the strike ballot was flawed - was dubbed "the latest bad-tempered skirmish before the real battle" (The Times, 24/6), but successfully grabbed the all-important weekend headlines: "Asda threatens to sue over 'flawed' strike ballot" (Guardian, 24/6). The supermarket's assurances that customers would not notice any disruption due to comprehensive contingency plans, and that it would bus staff through picket lines, ensured that round two went to Asda. With both sides locked in an increasingly bitter war of words, accusations and counter-accusations, it seems unlikely that either will emerge victorious.
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Echo Research Launches Online Automated Media Analysis System
New York, NY, October 14, 2009 -- Echo Research today announced the launch of its new online media analysis system – Echo Sonar. Echo Sonar is a significant advancement in automated media analysis because of its access to publications around the world and its advanced analytic platform.
Echo's survey for The Guardian helps challenge negative stereotypes of teenage boys...
Getting the media low down
Medics on the Move claim they take the hassle out of finding homes, and when property adviser Jenny Gee wanted to take the hassle out of evaluating the media, she chose Echo Sonar.
