July 13, 2007 Apple: European launch of iPhone
The saying that a lie, or in this case hype, gets half way round the world before the truth has had time to put its trousers on was highly relevant in last week's speculative frenzy over which UK network operator would distribute the iconic Apple iPhone later this year. National and IT trade press seized on stories in the FT and The Times, apparently sourced from "people familiar with the matter" (FT, 5/7), that O2, rather than Vodafone, would announce a deal with
Apple, and replicated the speculation many times over. But the fizz and pop of the headlines faded as O2 denied that a deal had been done, and a formal announcement remained unforthcoming.
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