Echo Research Launches Online Automated Media Analysis System

New York, NY, October 14, 2009 -- Echo Research today announced the launch of its new online media analysis system – Echo Sonar. Echo Sonar is a significant advancement in automated media analysis because of its access to publications around the world and its advanced analytic platform.

Echo's survey for The Guardian helps challenge negative stereotypes of teenage boys...

Getting the media low down

Medics on the Move claim they take the hassle out of finding homes, and when property adviser Jenny Gee wanted to take the hassle out of evaluating the media, she chose Echo Sonar.
 
2008 | 2007 | 2006 | 2005 | 2004


August 10, 2007
BAA: Protests and Chaos

August always seems to get uncomfortably hot for the UK's leading airport operator BAA. In successive years a baggage handlers' strike, security measures brought on by the liquid bomb plot and now the week-long Camp for Climate Change have meant that the busiest month for air travel has spelled misery for travellers, airlines and BAA. A change in ownership to Spanish conglomerate Ferrovial has also led to accusations of underinvestment and poor customer service, not least by its own clients BA and Ryanair.

BAA sought "the mother of all injunctions" (according to Greenpeace) in the courts but succeeded in only banning three pressure groups, including Plane Stupid, from the week of action starting on 14th August. This was presented variously as a "win" for BAA (BBC News, 6 Aug) or "the mother of all setbacks" (AirportWatch chairman John Stewart quoted in the Telegraph, 7 Aug). Others piling on the pressure included mayor Ken Livingstone who called BAA's management team "out of their skull" and new city minister Kitty Ussher who said poor customer service "threatened London's status as a world financial centre" (Telegraph, 4 Aug). Protesters, however, rejoiced as "relentless negative press coverage about Heathrow" (Telegraph, 3 Aug) gave added publicity to the protest camp.

<< See All Press Releases
 
Copyright 2006 Echo Research
 
 

PR Week Echo Columns