Echo Research Launches Online Automated Media Analysis System

New York, NY, October 14, 2009 -- Echo Research today announced the launch of its new online media analysis system – Echo Sonar. Echo Sonar is a significant advancement in automated media analysis because of its access to publications around the world and its advanced analytic platform.

Echo's survey for The Guardian helps challenge negative stereotypes of teenage boys...

Getting the media low down

Medics on the Move claim they take the hassle out of finding homes, and when property adviser Jenny Gee wanted to take the hassle out of evaluating the media, she chose Echo Sonar.
 
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November 30, 2007
Virgin Money : Preferred bidder status in bid for Northern Rock

The Government was accused of "rushing" by accepting Virgin Money as the 'preferred bidder' for Northern Rock, described as a "national laughing stock" by Chris Blackhurst (City Editor, Evening Standard, 26 Nov). In the face of more "criticism over its economic competence" (politics.co.uk, 26 Nov); the Government's haste to support the Virgin bid was defended at the CBI conference by Gordon Brown. This was despite pressure from acting Lib-Dem leader Vincent Cable, who called for trading in Northern Rock shares to be suspended, claiming the bank was the target of speculation by City "spivs and sharks" (Mirror, 27 Nov).

Virgin Money Chief Executive Jayne-Anne Ghadia, whose own credentials to lead the rescue operation were questioned, called the bid the "best deal for all stakeholders" (The Times, 27 Nov), while Sir Richard Branson wrote a personal letter to all Northern Rock shareholders to tell them he was "personally committed" to the bid (FT, 26 Nov). However, smaller shareholders led a chorus of disapproval, calling the entrepreneur's offer "derisory" (Guardian, 27 Nov), and voting to reject the "fire sale". Nevertheless with nationalisation of the stricken bank looking less and less likely, Virgin's bid (or that of the rival consortium led by ex-Abbey boss Luqman Arnold) might be their only option to salvage any value from their stock.

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