ExL Pharma 2nd European PR & Communications Summit for Pharmaceutical, Biotech and Medical Device

Some of the Echo Research team attended this prestigious event in Bayer Scherings Pharma HQ in Berlin. They also ran a pre-conference workshop on PR Measurement & Evaluation.

Echo Research Launches Online Automated Media Analysis System

New York, NY, October 14, 2009 -- Echo Research today announced the launch of its new online media analysis system – Echo Sonar. Echo Sonar is a significant advancement in automated media analysis because of its access to publications around the world and its advanced analytic platform.

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What the Papers Say


September 23, 2005
Digital switchover

Organisation: DCMS


Click here for full-size graph

Analysis and commentary by Echo Research.

The failure last week of Equitable's £700m legal claim against former auditor Ernst & Young and subsequent mudslinging disgraced both parties, disgusted media commentators and "shattered the dreams" (Scotsman, 23/9) of thousands of policyholders. Reporting of the "biggest climbdown in UK legal history" (icWales, 23/9) focused on whether Equitable Chairman Vanni Treves and CEO Charles Thomson should resign, with sympathy evident in some quarters: "Treves must stay, despite the climbdown" (thisismoney.co.uk, 25/6).Thisismoney.co.uk did its own calculations, arriving at the headline " £2000 to go digital" (16/9); " Concern over cost of digital TV switchover" stated the FT simply (19/9).

Beyond cost concerns were fears about the impact on the elderly: " OAPs will suffer in digital TV shake-up" (Cumbria Online, 16/9), and worries over the strength of the digital signal. Bubbling away quietly was the view that the Government had not properly sold the case for switchover. " If the process of going digital is going to be as disruptive to Britain as decimalisation … why are we doing it?" questioned Greg Dyke, one of digital's earliest proponents and apparent heretic (Independent, 19/9). Digital UK, charged with informing the public and implementing the switchover, clearly has a huge job ahead.

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