To support our investigation into the common and unique challenges and opportunities of international internal communications, Echo's expertise was clear both in terms of their international credentials and their analysts in key markets. Echo consultants were professional and flexible. Echo's experience in managing multicultural projects, their in-depth understanding of communications, research methods and the business environment are great strengths. In addition, we were impressed by the richness and variety of the interviews they secured. Echo supported us throughout the life of this project, as we had hoped, as true value-added partners. |
|
|
Jean Rancoule
|
| The communications research provided by Echo Research motivated the regional directors at our annual conference by showcasing the impact of their efforts. And, in particular for the 125th anniversary celebrations, the research information demonstrated to our respective event sponsors their return on investment. | |
|
John Gray
|
| No organization has done more to promote the benefits of research in public relations than Echo. | |
|
School of Journalism
|
| Echo's programme of stakeholder research has helped City University to understand how it is perceived in a highly competitive market for higher education. We have developed an excellent working relationship with Echo and value their recommendations for helping to develop the university in the future. | |
|
Fiona Strongman
|
| Given the prohibitive cost of advertising, our communications is based in the main on media and public relations. Echo's assessment of our media coverage helped us to identify precisely the drivers of our image in the press, and evaluate the impact of our proactive communications . Echo's study came at a time when our organization was faced with a real threat to its existence and had to consider new or different ways of standing out from the crowd. | |
|
Catherine Dedieu-Lugat
|
| Managing media relations in the modern environment means accurate messaging and targeting. But above all it means assessing the impact of your campaigns. I have found Echo's approach to this to be creative and convincing, and a particular help when arguing the benefits of a media campaign to senior management. | |
|
Nick Parsons
|
| A very successful relationship. The quality of Echo's work is always of the highest standard and nothing is ever too much for the members of their very professional team. | |
|
Head of Communication Planning
|
| Echo's meticulous and well-presented reports enable us to measure the influence of particular issues on the big picture and help us to develop communications strategy and set targets for corporate performance standards. | |
|
Linda Quinn
|
| Surrey Police is increasingly facing a number of critical issues that have the potential to impact upon our reputation in the eyes of our public. What has impressed us about Echo is the way in which they have been able to respond to our requests to tailor their reports for us, and have taken the initiative in suggesting developments to the service. We are so pleased with the reports from Echo Research that we have now put the contract on a permanent three-year basis. | |
|
Tim Morris
|
Our reputation is a vital asset. For this integrated research, our three objectives were to understand our current strategic stakeholder relationships, to make recommendations about how to improve our management of them and to enable us to begin tracking our reputation from a 360 degree viewpoint. Echo more than succeeded in these ambitious aims. We worked together not as client and research organisation, but as a fully integrated team. This work therefore matched the values as well as the strategic and operational needs of our business. |
|
|
Tabitha Birchall
|
| Carefully targeting resources is vital in the not-for-profit sector. Echo's media analysis and evaluation services help us to fine-tune our communications and to maximize the return on our PR budget. I am convinced that Echo's comprehensive findings help maintain Warwick's reputation as one of the UK's leading universities. | |
|
Director of Public Affairs
|
| The campaign or key activity reports we commission from Echo are much more detailed and provide the breakdown of statistics and large volumes of coverage that provide an easily accessible source of media evaluation that can be used across the organisation. These reports show how our advocacy approach and message management are working and what key messages make it through to the media. | |
|
David Cowdrey
|
| Echo conducted an international brand survey of our company assessing internal and external stakeholders' perceptions in Europe, the Far East and North America. Based on solid analysis and recommendations the final report provided a thorough insight into brand perceptions and where there was opportunity for improvement. The Echo research staff worked well with our internal and external audiences who participated in the surveys. I can definitely recommend Echo if you want to get a better insight into your brand. | |
|
Martin de Koning
|