Consumer Feedback Analysis
What are consumers saying about your brand via mainstream media and directly in social media? What do they love or hate?
Echo collects evidence as a big picture and in granular detail - the fundamentals for co-creating brilliance with your clients.
Tags: Political, Government, Parliament, Country, Region, City, Media, Research, Communication, Reputation
Echo Case Study:Global pharmaceutical company gets to grips with patients' needs
A global pharmaceutical client sought to work with patient groups to improve patients' access to effective and innovative treatments and services, notably in Asia and emerging markets.
Across ten key markets: Brazil, Mexico, Taiwan, Korea, India, Turkey, China, Pakistan, Saudi Arabia and Russia, Echo supported their international patient advocacy program by identifying and mapping the most influential organisations, their alignment with particular illnesses, areas of influence and advocacy, size of membership, communication activities, profiles of spokespeople, patrons and supporters, and created a mapping template for use as a resource tool.
The client valued Echo's "provision of robust influence maps of patient groups" and the project won the ultimate Platinum accolade at the industry's annual awards in the Best International Research category.