Issues Forecasting
What strategic intelligence is "out there" about damaging future events? What do the mainstream and social media believe lies ahead? What do industry commentators foresee? What are the big trends you should be thought-leaders on? How do you forearm against crisis?
This and more is revealed through issue management tracking from Echo.
Tags: Media, Research, Communication, Reputation
Echo Case Study:Global restaurant chain commissions 'early warning system' on emerging issues
As part of a wider analysis reviewing reputational progress for a leading global restaurant chain, Echo was tasked with supporting the team's desire for greater planning and forewarning support.
Echo developed an issues radar reporting system which enables the company to scan the media horizon for emerging matters of reputational importance and to stay ahead of issues affecting customers and employees, such as food labelling schemes, advertising initiatives and employment legislation. It also provides valuable sub-regional insights, and helps with accurate communication and the maintenance of transparency.
As a senior client executive put it: "Echo's Radar reports give us a clear view of how issues with the potential to impact on our reputation are developing. This allows us the time to plan a strong response. It also enables us to keep track of how these issues grow over time so that we can ensure swift action. This means that we are able to support our markets with their corporate relations proactively rather than reactively manner".